Saturday, December 09, 2006

Bliss magazine sold to Panini

http://media.guardian.co.uk/presspublishing/story/0,,1965499,00.html

Bliss magazine, which was owned by EMAP, one of the largest magazine distributors in the UK has now been sold to Panini UK.

Aswell as the selling of the magazine, the magazine website will also be sold to Panini UK.

Once the sale is complete all staff will be transfered to the Panini office.

The Emap Advertising and ECM Lifestyle Magazines Group managing director, Marcus Rich, said: "We believe that Bliss will have a better future and benefit further by being part of a company that will prioritise the development of the brand. We wish Bliss - and its talented team - every success with Panini."

Panini is a well known childrens and teenage magazines and by this will expand its variety

The magazine was a huge success, but in the past year or so the sales figues have dropped and Panini hopes to increase these figures again.

My Opinion..

I think that this is a really good idea because i thinbk Panini will give the magazine more attention as it only focuses on children and teenage magazines whereas EMAP had a lot more magazines which ranged from different audiences ages. This will also boost the reputation of Panini

Posted by Sherish at 4:37 PM | | Comments

Uses and gratifications

This theory assumes an active audience which chooses the texts it consumes and where individuals have differing reasongs for consuming these texts.

Blulmer and Katz:
  • Diversion - escape from everyday problems and routine
  • Personal relationships - using the media for emotional and other interaction
  • Personal identity - constructing their own identity from characters in media texts and learning behaviour and values
  • Surveillance - information gathering

Denis McQuail

  • Information - finding out about events, seeking advie, general interest
  • Learning - self-education, confidence through gaining knowledge
  • Personal identity - finding reinforcement for personal values, models of behaviour, celebrity identification, gaining insight into oneself
  • Integration and social interaction - gaining insight into circumstances of others, sense of belonging, social interactiom, companionship
  • Entertainment - escaping problems, relaxing, filling time, emotional release, sexual arousal

Richard Kilborn suggests the following reasons people watch soaps:

  • regular routine
  • social and personal interaction
  • sulfilling individual needs
  • identification with characters
  • escapsit fantasy
  • focus on topical, moral and social issues
  • appreciation of genre conventions

Criticisms of uses and gratifications theory:

  • simplistic
  • the texts that the audience consume choose from what is available

Posted by Sherish at 4:18 PM | | Comments